BRANDING
Project Overview
During the pandemic, tour guides were among the most impacted groups in the industry. My client, a tour guide in Berlin, was very busy before the onset of the pandemic but suddenly lost all their bookings. To stay afloat, they had to adapt on the fly and change their operating model from offline-only to online, creating a visually cohesive brand and digitizing their business. My role was to deliver corporate design, including a logo and a responsive website.
Client
Berlinomania
Time Scope
1 Month
Process
1. Briefing
Deliver corporate design, including a logo, and create a minimalistic, responsive website in Polish and German languages.
2. Deliverables
- Moodboard
- Creating UI/UX
- Content
- Photo Edit
- Corporate Design
- Business Cards
- Building Responsive Website
3. Strategy
One of the key objectives was to build the website with WordPress, utilizing a CMS the client was already familiar with. The goal was to promptly deliver the product while meeting the design goals and aesthetics.
4. Key Learnings
After creating quick designs in Adobe XD, I initially jumped straight to WordPress, only to discover that customizing a theme is quite limiting. Iterating on designs in the code is much slower than using design tools.
